Free tool

Engagement rate calculator

Your number, and, more usefully, what it means for an account your size. Nothing is sent anywhere; this runs in your browser.

Reach is in your own Insights, under the post. Add it and you'll get the honest number as well as the comparable one.

Two rates, two jobs

👥

By followers

What every benchmark and media kit means. Use it to compare yourself to other accounts.

👁️

By reach

What actually happened: of the people who saw it, how many did something. Use it to judge one video.

📅

Against last month

The only benchmark that fully applies to you. Everything else is an average of accounts that aren't yours.

What counts as a good rate in 2026 →

One video beating your average by 10×?

That's worth knowing today, not at the end of the month. We track for exactly that.

Start tracking free