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Recent, not all-time
What's normal is measured over the last couple of months, so improving accounts don't get judged against their old selves.
How it works
From posted
From posted
to your phone
What happens between someone hitting publish and you getting a message about it. No black box.
The whole thing, in five steps
You add the accounts you want to track
Competitors, creators on your roster, your clients' rivals. Any public account works, not just ones you own. We pull in their recent posts straight away, so we know what's normal for them within minutes.
Each account gets its own schedule
We learn when an account usually posts. Someone who posts at 6pm gets watched closely at 6pm, not at 4am, and not on the same flat timer as everyone else.
New videos get watched closely
Every fresh post is checked often for its first few hours. You can't tell how fast something is growing until you have a few readings. Most videos settle down quickly and go back to routine checks.
The ones that keep climbing get checked every 15 minutes
If a video is young and clearly going somewhere (fast, unusual for that account, or still speeding up) we track it continuously until it levels off.
You get a message you can act on
Which video, how fast it's going, how that compares to normal for that account, and when we first spotted it. Email, Slack or Telegram.
We look often where it matters, rarely everywhere else
Checking everything constantly is expensive. Checking everything slowly is useless. So we don't do either.
Hot
A new video that's clearly climbing
every 15 min
Warm
The hours this account usually posts
every 45 min
Cold
Everything else, including quiet accounts
once or twice daily
The result: once a Reel is moving you hear about it faster than an hourly tracker would tell you, while quiet accounts cost far fewer checks than watching everything on a fast timer. That is why the 15-minute checking is part of every plan here instead of a paid extra. How often we come back to a quiet account is the part the plan decides: once a day on Scout, twice a day on Pro and Agency.
"Big" only means something next to normal
400,000 views is a breakout for one account and a quiet Tuesday for another.
So we compare every video to its own account
Normal is the middle of what that account has done recently the last couple of months, not all time. An account that's been getting better for a year shouldn't be judged against a worse version of itself.
And a video is never included in the average it's measured against. Put a 20× breakout into its own baseline and it drags the average up toward itself, so it comes out looking like a 4×. On small accounts that mistake hides almost everything worth seeing.
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The video isn't in its own average
Otherwise a breakout hides itself by dragging the number it's being measured against.
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We say when we're unsure
New accounts don't have enough history yet, and we mark that clearly instead of showing you a confident-looking number we don't have.
What lands on your phone
93
@dailyhomecook · posted 7 hours ago
Doing 12× what this account normally does, and still speeding up. We first spotted it at 3.4×: on the way up, not after it peaked.
We stamp the moment we flagged something and never change it, so how early we caught it is a number you can check, not a claim.
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