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A recent window, not all time
Normal is the median of the account's recent videos. An account that's been improving for months isn't judged against its own past — or nothing it posts would ever look unusual.
How it works
From posted to flagged,
From posted to flagged,
step by step
No black box. This is what happens between a creator hitting publish and an alert landing on your desk.
You add accounts to your watchlist
Competitors, creators in your niche, your clients' rivals. We backfill their recent posts immediately, so you have a provisional baseline within minutes — not after a week of waiting.
Each account learns its own rhythm
We build a posting-hour profile from the account's actual history. An account that posts at 6pm gets watched closely at 6pm — not at 4am, and not on a flat schedule that treats every account identically.
New videos get a dense burst of attention
Every fresh post is checked frequently in its first hours, because you can't judge acceleration before you have a curve. Most videos settle quickly and drop back to routine checks. The ones that don't, escalate.
Moving videos are tracked every 15 minutes
A video that's young and demonstrably going somewhere — by rate, by multiple over its account's normal, or by still accelerating — is promoted to the hot tier and measured continuously until it settles.
You get an alert you can act on
When a video crosses your threshold you get the score, the multiple over baseline, the current rate and the recent gains — with the detection time and multiple stamped permanently, so you can audit how early we caught it.
Speed where it matters, quiet everywhere else
A flat refresh rate spends the same effort on an account posting three times a day and one that's been silent for a month. Ours doesn't.
Hot
A video that's young and demonstrably moving
every 15 min
Warm
Inside the hours this account actually posts, learned from its own history
every 45 min
Cold
Everything else, including dormant accounts
twice daily
This delivers lower detection latency than a flat hourly refresh while using fewer checks than a flat 12-hour one — which is why real-time detection is included in the plan rather than billed as an extra.
"Big" only means something relative to normal
400,000 views is a breakout for one account and a quiet Tuesday for another.
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The video judges itself out
Each video is compared against the account's other videos. Otherwise a breakout drags its own baseline upward and understates how unusual it is — most severely on small accounts, where it matters most.
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Honest about confidence
New accounts with thin history are marked provisional, with a confidence score that rises as real history accrues. We'd rather show you an honest "early" flag than a falsely precise number.
What lands on your desk
93
@sierienaak · posted 7 hours ago
12.1× above this account's baseline and still accelerating. First detected at 3.4× — while it was climbing, not after it peaked.